Assignment 4: Fear Appeal => Poster for Stress

Assignment 4 is about creating a poster based on fear appeal. This poster tackles some health matter and motivates the reader through fear appeal (perceived threat level and perceived severity of the subject). I decided to focus on Stress.

Stress is something that makes you feel extremely frustrated, and extremely constricted by responsibility or expectation or emotional duress. When you feel stressed, you want to break out, you want to scream and tear yourself away from the suffocating cage it places you in. This is the idea that I attempted to express, through use of my face, and a cling-wrap/underwater effect to illustrate the 'suffocation'. This suffocation and desperation on the face is what raises the perceived severity of the 'stress'. The use of a human face, with little editing except for the plastic-wrap/drowning, raises the perceived threat level of the disease, as it makes it very easy to connect to, and seemingly reflects a real-life human example.